Thursday, June 2, 2011

Eating your Own Dog Food

Eating your own dog food, also called dogfooding, is when a company uses its own products.
In 1988, Microsoft manager Paul Maritz sent Brian Valentine, test manager for Microsoft LAN Manager, an email titled "Eating our own Dogfood", challenging him to increase internal usage of the company's product. From there, the usage of the term spread through the company.
Dogfooding can be a way for a company to demonstrate confidence in its own products, and hence a kind of testimonial advertising. For example, Microsoft and Google emphasize the internal use of their own software products.
The idea behind "eating your own dog food" is that if you expect customers to buy your products, you should also be willing to use them.
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